The Power of Belief

As the founder and Chief Love Bug at EarthKind, I’ve dedicated myself to making the world a better place by helping to protect the planet’s most vulnerable pollinators. As a human being, I feel it’s my responsibility, and it gives me great joy to know I’m doing something to help.

According to research from the National Gardening Association, approximately one-third of American households engage in some form of gardening or lawn care activities to support pollinator populations. I find that inspiring and believe that anyone undertaking the effort of protecting pollinators understands the perpetuating power of belief. The more the merrier if it’s up to me!

May is the perfect month to celebrate this power of belief, and I’m excited to kick off the month by exploring the many ways in which we can all use this power to create a better future for ourselves, our communities, and the planet as a whole.

I’ll personally start, along with several coworkers at Earthkind, by observing Start Seeing Monarchs Day on May 1st. The monarch butterfly is an incredible creature that travels thousands of miles with its tiny wings, defying the odds and inspiring us all to believe that anything is possible. As an endangered species, that has lost much of its habitat and is threatened by harmful pesticides, the monarch is a reminder that even the smallest beings can have a profound impact on the world around us. I love them because they roost in the very trees that produce the oil we use in our top-selling botanical rodent repellent. [Interesting factoid: the monarch has only two predators, one is a rodent. The trees protect them, symbiotically, by making a pesticide to keep them from crawling up to feast on this brightly colored delicacy.]

On May 9th, many of us will celebrate Mother’s Day, a day to honor the women who have given us life, nurtured us, and inspired us to be our best selves. This day reminds us of the power of love and the importance of nurturing the relationships that sustain us. I lost my mom when I was 11, yet always feel Karen Sandra Soland near to me this day.

May 20th is World Bee Day, a day to celebrate the tireless work of these tiny pollinators who play a crucial role in our food supply and the health of our ecosystems. Bees remind us that every individual has a role to play in creating a healthier, more sustainable world, and that we all have the power to make a difference.

On May 21st, I’ll be celebrating National Endangered Species Day, a day to reflect on the many species that are at risk of extinction due to habitat loss, climate change, and human activity. This day reminds us of the urgent need to protect these creatures and their habitats, and the power of collective action to create change.

Finally, on May 27th, I’ll celebrate My Big 60!!!!!! Then shortly after, on the 31st, it’s Memorial Day, a day to honor the men and women who have given their lives in service to our country. The freedom they allowed me, inspires me to work smarter, make a donation, and keep going every time I feel like giving up because things feel too insurmountable. I’m free! That’s liberating.

Throughout May, many organizations will be out raising awareness about Lyme disease (EarthKind included) which is a debilitating illness caused by tick bites. By believing in prevention and taking steps to protect ourselves and our communities from tick bites, we can help to reduce the spread of this disease and create a healthier world for all. EarthKind’s Stay Away® Mosquitoes is skin-friendly, unscented, and prevents tick bites for 8 hours.

As we celebrate these important days and causes throughout May, let us all remember the power of belief to inspire us to create positive change in the world. Whether it’s by protecting endangered species, nurturing our relationships, or taking steps to protect our own health, we all have the power to make a difference. I want us all to believe in ourselves, in each other, and in the future, and work together to create a healthier, more sustainable world for all.

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