Dear friends,

It’s November, and a year I don’t think any of us on earth will ever forget. So many of us are making shifts in our own lives, including me. My heart goes out to you for doing the hard things, the kind things, the brave things.

Eighteen years ago, I started EarthKind with a simple question no one had yet answered: why must “safe” and “effective” be an either/or? Pest control was 98 percent poison and kill. I believed there was another way—one that worked with nature, not against it. Sixty million pouches later, the proof is alive and well… and still smiling. 

Now, I’m bringing that same challenging spirit to something bigger. 

Peace Over Poisons™ isn’t just a tagline—it’s a treaty.

Between humans and nature. Between our higher selves and our reactive ones. Between progress and peace.

For too long, we’ve treated the world like a battlefield. Chemicals as weapons. Pests as enemies. Homes as bunkers. Words weaponized for power.

I say: no more war metaphors. Let’s build something beautiful instead.

When peace becomes the easier, smarter, better-looking choice—poison becomes obsolete.

At EarthKind, we design for that moment: products that work, smell like heaven, and remind you what harmony feels like.

We’ve reached a crossroads, friends.

The world’s tired of chaos. People want brands—and lives—with conscience, joy, and meaning.

That’s what Peace Over Poisons™ is: form and function, joy and responsibility, laughter and love, living side by side.

So whether you’re a homeowner, a retailer, or a dreamer with dirt under your nails—

see you on the other side 🙂

The side where war fades, harmony grows, and peace isn’t passive—it’s powerful.

— Kari Warberg Block

Founder & Chief Peace Officer

https://www.earthkind.com

Friends, enjoy 10% off with code: GROWTH