Not one to shy away from a challenge, Kari Warberg Block was the first to tell the world about the secrets the pest control industry would prefer to keep to themselves. As a woman in a male dominated industry, Kari has had to fight every step of the way. Her ideas were quickly dismissed, not because they were not good, effective or relevant, but because they threatened the status quo of an outdated, toxic industry that was happy to make money leaving things just the way they were.
But Kari knew that consumers deserved better, and our children deserved better as did our planet. Education was her key to unlocking the truth about unsafe products and outdated practices in pest control. By educating the public and a few enlightened retailers, she was able to slowly and surely move the needle. What started at Kari’s kitchen table, and came to market in 2007, is today a major national brand. EarthKind’s guaranteed botanical pest prevention products are now sold in over 35,000 stores across the US and growing year on year.
But disrupting an industry was only the start, Kari is now working on policy changes for safer schools, protecting the places where our children learn. Kari has gone from being a part of her local homemakers club to advising the SBA, Congress and the White House on policy that impacts women in business.